DiGiorno Packaging Re-Design

DiGiorno is a frozen pizza brand that is competitively priced to appeal to a large target audience, yet the design system across their wide variety of flavors is extremely inconsistent and in need of something more cohesive. My approach was to create a vintage Italian inspired design template that different color schemes would be applied to for the different flavors and crust types. Along with this art deco style, I opted for an easy-to-open delivery pizza style box instead of the rip-to-open cardboard boxes or plastic cling wrap, which would significantly stand out from all competing packaging and enforce their tagline, “it’s not delivery, it’s DiGiorno.”

Recognition
Graphis New Talent Annual 2021 - Gold
London International Creative Competition - Finalist