Overland Expo Poster 2021

The Mountain West location of the Overland Expo is an event in Loveland, Colorado which involves classes taught by leading experts and a professional level trade show that brings together all the camping, vehicle, and motorcycle equipment and services you need to get outfitted and get going. Overlanding is self-reliant travel to remote destinations, where the focus is on the journey there. The Jeep Wrangler is one of the best vehicles for this activity so I wanted to make that central to the concept. I was heavily inspired by the simple and monochromatic design of vintage national park posters, which simulate a first hand point of view of North America’s beloved national parks. Therefore, this poster acts as a first hand point of view for the overlanding experience that can be accomplished by attending this event.